SEO promotion of the website - a project work, a series of operations that combine consulting - audits, formulation of TOR, analytics - and production work with the technical parameters of the site, texts, usability, and not only.

The task of SEO promotion is to ensure that the promoted site is as high as possible in the search results for the necessary search queries. A set of such search queries is also called the semantic core of the site or semantics.

The higher the position of the site in search results, the more users will go to him. Therefore, an important role for the results of promotion are works on:

• increasing the relevance of pages to search queries (relevance)
• adjustments to structure and content
• improving commercial factors
• increase the validity of page code
• building external factors of resource significance